Shop Just Wish

Thursday, May 29, 2014

 
Now, at the bottom of the page on our Shop Just Wish blog, you'll find a worldwide map of all of our sales from across the United States and other countries ... just scroll to the bottom of the page and you'll see everywhere we've made sales across the United States and other countries!
 
How cool is that? It's updated nightly to reflect all new sales and we have to say, we were shocked when we first saw it! We've managed to get our brand from coast to coast and almost everywhere in between ... and outside the United States as well. It's amazing.  : )

Here are some sneak peeks of the new colors for our
Library Card Due Date T-shirt ...
 
 
The Library Card Due Date T-shirt in new Light Pink!
 
 
 
 
Here is the Library Card Due Date T-shirt in new Soft Blue!
 
 
 
And, here is the original Library Card Due Date T-shirt in White:
 
 
 
 
All of these shirts, as well as the Notebook Graphic Paper T-shirt,
are now available in original White, Light Pink, Soft blue, and Daisy Yellow.
 
We'll keep rolling out the new colors ...
 and a very special new graphic coming next month!
 
Thanks to an awesome suggestion from Kathryn's father, we're starting work 
on a prototype for a music-related shirt that we can't wait to finish.  : )
 
And to everyone, we thank you for another record-setting month in May.
 
 
 
 
 
 
 

Friday, May 23, 2014


The new Pink and Blue shirts have arrived and we are busy preparing our Notebook Paper Graphic and Library Due Date Card Graphic designs on them!
 
We should have the first inventory of these beautiful new colors completed today and listed for sale in our Etsy shop online at www.etsy.com/shop/ShopJustWish in a day or two.  : )
 
We're excited to offer these new colors as another choice for both of these popular clothing lines. And, don't forget, we'll soon be expanding our designs into Maternity sizes too!

Thursday, May 22, 2014


Another expansion is underway!

After a lot of requests from our customers, we are now in the process of sampling various suppliers of Maternity clothing. Once we settle on shirts that meet our quality level and exacting standards, we will expand our popular clothing lines into this very underserved area.

We did a lot of research online and in stores and found the selection for expectant moms to be dismal, at best. Our goal is to provide a high quality alternative for moms-to-be that is fun, affordable, and well-made.

We will keep you updated as we finish this process and then provide some sneak peeks of the new items as we being making them.  : )

Wednesday, May 21, 2014


And now, a sneak peek for you of our top-selling
Ladies Notebook Paper Graphic T-shirt ... in light Pink!
 


We're excited about this new color and are making another
version right now in a soft baby blue ... We hope you like the
new colors and we'll be trying these out in the Library Due Date Card
shirts as well. Visit our facebook page and let us know what you think!

https://www.facebook.com/shopjustwish
 


Spoiler Alert: New colors being added to our popular Notebook Paper Graphic and Library Due Date Card shirts!

A number of customers have requested interest in both of these designs being offered in a light pink and a soft, baby blue color. We've found a supplier and sampled the shirts, and we're happy to announce we will be expanding our color choices in both to include the pink and blue options in addition to the white and yellow.  : )

We'll be posting samples of each as we make them and give everyone a sneak peek at the new colors. Then we'll include them as options and provide pictures on the Shop Just Wish Etsy site.

Wednesday, May 14, 2014

 
The Legal Pad Graphic T-Shirt ...
sibling to our popular Notebook Paper Graphic line of custom clothing.  : )
 
 
We love this shirt and our customers do too ... we'll be expanding this graphic
into many other items in our shop over the next few weeks. We weren't sure what
the reaction would be when we introduced it, but after it was featured on a
lawyer blog (yep, you read that right), sales took off and a new favorite was born.


Tuesday, May 13, 2014

 
 
Our popular Notebook Paper Graphic Baby Gift Set ...
Now with a full sized swaddle blanket!
 
 


 
 
A ridiculous confession ... while writing for the blog and creating this entry, Kathryn and I were watching a Smithsonian Channel show about the baby Jesus' birth and the Shroud of Turin ... I was distracted and actually wrote " ... swaddling cloth ..." instead of swaddle blanket. I kid you not. We had a good laugh about that and imagined all kinds of modifications to the blanket that, on reflection, will probably condemn us to hell.
 

Our best-selling item, the Ladies Notebook Paper Graphic T-Shirt:

 
 
 
We continue to sell more of this one single item than any other in our store ... it's been copied and reworked elsewhere, but nothing beats the quality and nostalgic appeal of our classic notebook paper tee. Go to Shop Just Wish and get the original.   : )

Monday, May 12, 2014

 
 
Yes, you are seeing this correctly ...
 
Library Due Date Card and Notebook Paper Graphic Aprons!
 
Thanks to an awesome idea for a custom order, we've decided to offer both designs on an apron just in time for Summer grilling.  : )
 
 
 

 
Just Wish Update - May, 2014

Wow ... where to begin? April closed out as the most successful month since the inception of Just Wish and we feel grateful and blessed.  : )

We surpassed all of our goals and had a spectacular finish beyond anything we ever imagined. Several unexpected placements on popular sites and blogs in mid-month caused sales to sky rocket. It was all we could do to keep up with the orders. Sleep was scarce for several weeks but we kept up the assembly line production that has expanded from Kathryn's studio into our dining room. Most days now we work in the larger dining room area, storing our products in the studio. After the morning routine of getting the kids fed, dressed and out the door to school, we move everything out and begin production. Most days the kids are banned from the dining room after they return home as we're still working and making products to fill our orders. Then we put everything away, reset the table cloth for dinner, and get on with the business of homework, dinner and raising a family. In the morning we do it all over again.

It's tempting to work 6 and 7 days a week and there have been times when we've had no choice. But we are still determined to set aside at least one or two days a week to leave it all boxed and in the studio to decompress and enjoy some time off. It's not easy when the phone keeps going "Ka-Ching!" and we know another order has been placed. We're learning now how to separate family from business and create a boundary that lets us tend to the other most important things in our lives like our kids and ourselves. And, we've realized that managing family first is the key to our success moving forward and we'll keep making adjustments to keep those priorities in place.

Another area we've improved in is learning to work smarter. We've always worked hard and poured our hearts into this business from the get-go, but hard work by itself is only one component of our success. We continually review our processes and figure ways to improve production while maintaining quality. That hasn't been easy. Sometimes an idea looks awesome on paper and we're excited to try it out -- only to find that we have to go back to the drawing board and start over. Mostly, we stick with what works and try to improve it. The few times we tried to "re-create the wheel" didn't work out as planned.

We've rolled out a few new products in already established lines and the response has been great. We're also receiving more custom orders in addition to folks buying "off the rack". That development has been wonderful because it allows us to interact on a more personal level with our customers, something we really enjoy. It's satisfying to know that someone likes something we've made enough to purchase it -- it's an entirely different experience to work with a customer to help create a special, one-of-a-kind item or gift and share the excitement they have.

One customer had a brilliant idea to use our Library Due Date Card shirt as a college graduation gift for a friend ... we "date stamped" an entry with her name and used the university as the author and her degree as the title of the book. We had so much fun creating this shirt for her and interacting as she helped finalize the final look and feel. When she finally received it, she was so excited she worried she wouldn't be able to wait until the graduation party to give it to her! She promised to snap a photo of her friend opening the gift and send it to us so we could share that moment. How cool is that?

Right now we're working on another project for a teacher who ordered the Notebook Paper Graphic baby onesie and burp cloth set. She is customizing lettering on it to use it as a way to announce her pregnancy to her co-workers and fellow teachers the last week of school! These kind of very personal and intimate interactions with our customers are exciting and we feel honored to be trusted and included in these special moments.

There have been many such experiences and we expect there will be many more. Knowing we have a quality product and that people appreciate it is enough for us to get excited and motivated to work every day. But being trusted to create lifetime memories for our customers is truly a great responsibility, and we will always approach this with respect and humility.

Right product, right place, right time. Add some hard work and excitement about what we do, willingness to adapt and change as needed, and above all, respect for our customers and their needs. It works. We are SO lucky.  : )

Kathryn and Jeff